Urban Economics

Feasibility Studies

This line of business refers to conducting feasibility studies of proposed public policy, such as sales tax initiatives, general plans, specific projects or set of public policies. This can include financial analysis of development projects or the feasibility of implementing something like a "shop local" campaign, such as described below.


Shop Local Campaign Research Study
Berkeley, California

Phase 1 of the study included case studies of ‘shop local’ programs in cities similar to Berkeley in terms of size and geographic location, identification of the city’s major retail shopping districts and market niches, and an assessment of existing retail conditions by area and market niche.

Phase 2 included a focused definition of the successful components of a ‘shop local’ or ‘shop regional’ campaign, with an emphasis on what will work in Berkeley. The study concluded with recommendations for shop local campaigns at two different budget levels, including components aimed at attracting regional residents and visitors to Berkeley’s many unique shopping districts.

As a direct result of this project, Berkeley retail merchants formed a consortium to support collaborative action on shared issues, emphasizing cooperation over competition.




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